Understanding the challenge

Sproutergy is a small business with a consumable product that is preparing to go into market. They use a proprietary ingredient (sprouted wheat powder) to make products, like protein bars, that can help reduce muscle soreness, cramps and speed up muscle recovery.

Sproutergy already has:

✅ Patent-Pending Natural Proprietary Product

✅ Science/Research Credibility

✅ Positive Feedback/Results

But it's missing the strategic brand foundation to launch successfully.

⚠️ No Clear Positioning
What makes Sproutergy different from protein bars, recovery drinks, or supplements? Without positioning, they'll get lost in the crowded wellness market.

⚠️ No Target Audience Selected
Sproutergy has an unclear Ideal Customer Profile, which leads to unclear direction for branding and messaging.

⚠️ No cohesive brand identity
Sproutergy has mixed feelings about its existing logo variations.

Existing materials

Sproutergy uses a proprietary ingredient: sprouted wheat powder to produce consumable products such as protein bars, flavored powder, and caffeine-free drinks that can help reduce muscle soreness, muscle cramps (including menstrual cramps) and speed up muscle recovery.

The client created the logos below, but are not attached to either option.

Strategic foundation: Building brand positioning

Building brand positioning

Strategic foundation: Building brand positioning

Sproutergy sits at the intersection of performance, wellness, and nutrition as a natural, recovery product.

Audience Prioritization: We focused on fitness enthusiasts as our primary audience because of its high product market fit

Positioning statement

For fitness enthusiasts who are tired of slow recovery limiting their consistency and results, Sproutergy is the first natural recovery bar backed by 7+ years of research and made with sprouted wheat powder, proven* to speed muscle recovery, reduce soreness, and boost natural energy.

Brand identity: My concept

Our team explored two distinct brand identities. My concept focused on the brand's wellness and nutrition focus, emphasizing healing and natural elements, and recovery.

This moodboard helps guide the brand’s visual direction.

Warm, earthy tones to evoke healing, calm, and trust
Rounded top corners to soften the aesthetic and reference the design of seed packets
Organic elements (wheat, hand-drawn florals) to emphasize nourishment and natural movement
Water symbolizes healing and restoration

We explored shortening the brand name from Sproutergy to Sprout
Research shows shorter names reduce cognitive load and improve memorability.
Sprout is easier to remember and more legible on store shelves.

We explored shortening the brand name from Sproutergy to Sprout

Research shows shorter names reduce cognitive load and improve memorability.
Sprout is easier to remember and more legible on store shelves.