Growing social media following through design systems
Problem
The client wanted to increase their social media following to expand his small business
Results
13.7% increase in Instagram followers
2033% increase in Facebook followers
1023% average growth rate across platforms
Timeline
2 months
My Role
Product Design Lead
Team
1 Product Designer (me)
1 Design lead
Long Live Human Time is a movement that helps people, particularly families, reduce their screen time with actionable guidance. The client hopes to eventually start a consulting business to work one-on-one with families to manage their screen time.
With the brand visual identity and core assets already in place, my goal was to:
elevate and expand these elements to drive awareness and adoption of resources
position the client as an expert to help build his consulting services that helps families balance screen time with their kids
Instagram followers
Facebook followers
Existing Assets
I explored new creative directions using the existing brand identity.
Extended design system
Systematizing the typography, colors, and gradients so that the client can easily use these assets to create more posts
Social media designs
I used bold and saturated colors to catch the audience's attention
